Social Media in Your Medical Practice: Benefits and Risks
- Speaker:Pam Joslin MM, CMC, CMIS, CMOM, CMCO, CEMA, CMCA-EM
- Product Code:GRC-90501
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Areas to be Covered
- Effective use and benefits of social media in healthcare
- Legal risks in healthcare social media
- HIPAA patient privacy regulations and social media
- Developing a policy for employee use of social media
- Education and training for new and existing employees
- Reporting of privacy breeches to Health and Human Services (HHS)
- When and how to report to Office of Civil Right (OCR)
- How to report privacy breaches (<500 individuals/>500 individuals affected)
- Monitoring and measuring effective use in your organization
- Most commonly asked FAQs on HIPAA “Safeguards”
Why Should You Attend?
Patients are increasingly turning to online sources and social media for information-related health issues. In light of state and federal regulations surrounding the compliant use of social media within the healthcare industry, there are tremendous benefits in utilizing and managing social media effectively in your organization.
However, while social media continues to grow in importance in healthcare marketing, the challenges associated for non-compliance with HIPAA rules and regulations continue to increase. Protected Health Information (PHI) is the main compliance issue facing physicians. Physicians must be aware of both HIPAA and state laws with regard to the disclosure of patients’ PHI through social media.
Research data repeatedly indicate that patient outcomes improve when patients are involved and engaged in their own healthcare. Social media can be the ideal opportunity to expand the patient-doctor relationship beyond the traditional face-to-face encounters.However, being aware of inadvertent disclosure of PHI, such as photos or videos, can result in fines and other penalties. To effectively manage this, healthcare organizations should provide HIPAA training to social media managers and conduct compliance checks with continued monitoring. According to a survey conducted January 2016, by the Society of Corporate Compliance and Ethics (SCCE) and Health Care Compliance Association (HCCA), cyber security and cyber crime tops the list of compliance and ethics professionals’ hot topics.HHS.gov. indicates that in order to improve the efficiency and effectiveness of the health care system, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Public Law 104-191, included Administrative Simplification provisions that required HHS to adopt national standards for electronic health care transactions and code sets, unique health identifiers, and security. At the same time, Congress recognized that advances in electronic technology could erode the privacy of health information. Consequently, Congress incorporated into HIPAA provisions that mandated the adoption of Federal privacy protections for individually identifiable health information.This webinar conference will take a closer look at the benefits of engaging in compliant social media activity in your medical practice, such as increasing new patient activity and patient engagement. Gain information on why the role of social media in healthcare is growing and how your organization can optimize on this opportunity and still ensure HIPAA compliance.
- Compliance Officers,
- Healthcare employees
- Medical Practice Managers/Administrators
- Compliance Committees
- Billing and Coding Personnel
GRCTS Attendance Certificate
Pam Joslin, MM, CMC, CMIS, CMOM, CMCO, CEMA, CMCA-E/M, has more than 20 years of medical practice management, billing and coding, reimbursement, compliance and auditing experience. She is an engaging presenter via webinar, classroom and conference on various topics that may impact each step in the life of the revenue cycle of every practice. She has managed in medical practices ranging from single to multi-specialty groups, including ASC. She is an advocate of process improvement and maximizing and empowering employees to bring about the "best practice” results for your organization. She received her Masters in Management from University of Phoenix. Pam maintains memberships in professional organizations to support her continuing cycle of learning in the ever-changing healthcare industry.
In today’s healthcare, patients are wanting more flexibility and convenience in accessing health care. According to statistics compiled for getreferralmd.com in the article "30 Facts & Statistics On Social Media And Healthcare,” 74% of Internet users engage on social media; 80% of those Internet users are specifically looking for health information, and nearly half are searching for information about a specific doctor or health professional. Social media compliance risks are on the list of the top five issues with healthcare compliance and ethics, according to “Compliance and Ethics Hot Topics for 2016” report.